In just two short weeks, Nordstrom’s first store in Canada opens in Calgary. On August 28, I had the opportunity to join the media preview tour of the new store.
Nordstrom is renowned for its customer service. Visiting a store is like stepping into a world of personal attention and pampering. As Nordstrom spokesperson John Bailey says, “Nordstrom started in 1901 as a shoe store, where staff got down on one knee to serve customers.” That philosophy permeates all departments today.
Many, including me, have been wondering whether Nordstrom will be able to deliver on this sterling brand promise in Alberta.
Why is Alberta different? Our booming economy means that it is hard to find qualified staff for customer service positions, be they in stores, restaurants, or hotels. Often, front line service positions are filled by people who are working there until their “real” career comes along. Many positions are part-time, meaning that staff don’t have the opportunity to become fully engaged in the company culture. (Now, before I get angry comments, please note that I have indeed experienced superior customer service in Alberta shops, but tend to be the exception not the rule.)
Contrast that with career salespeople at Nordstrom stores in the US and you will see all the difference in the world. So I was interested in how Nordstrom intends to deliver this same level of service in Canada.
Firstly, store manager Shelia Wooldridge proudly tells me she has hired 530 staff (out of 2,500 applicants) for the 140,000 square foot store. Wow. That’s more than double the number of staff at a typical big box store. Already, I’m impressed.
Then, as we are wandering through the store, we see classrooms set up in every department where new salespeople are undergoing a whopping three weeks of intensive product knowledge training. This is after the senior managers spent nine weeks immersed in the Nordstrom culture in Seattle.
As I observed the staff in training, I noticed how keenly they were listening to the presenters. I noticed how engaged they were in understanding the different brands, their respective features and benefits, the importance of fit – and more.
I’m excited to experience this level of customer service in Calgary. The store opens September 19th with a pre-opening ‘beauty bash’ for customers queued up to enter the store. Beauty experts will work the line, offering makeup consultations, touch ups and more. Doors to the store open promptly at 9:30.
If you wish to travel in comfort from Edmonton to Calgary, check my Girls’ Day Out tour here.
NOTE: I paid for all my own expenses to attend the media preview tour.
Truth is, we can all get in a style rut from time to time. In fact, research shows that women often wear only 20% of their wardrobes, often pulling the same few outfits each week. How did we get here?
- Time – many women, putting themselves last on list, rush to the closet every morning and pull the most familiar items so they can dash out the door. It’s easy to do, but results in a closet full of clothes that rarely get worn. This can be solved by planning your daily outfit.
- Planning – What is your day going to be like? Lots of running around? If so, you’ll want to wear something comfortable, with flat shoes. Power lunch? You’ll need a suitable dress or suit to help convey your confidence. Waiting until the last minute may leave you with the wrong outfit for the day’s activities. Take five minutes before you go to bed to pull your clothes for the next day.
- Weight issues – let’s face it, most women experience weight fluctuations, up or down. Some hang onto small sizes in the hope they’ll fit again someday. Others are swallowed up by too-big clothes that they keep “just in case” but end up wearing long after they don’t fit. The answer? Purge your closet or relegate off-size clothing to a different closet. Fit is the number one consideration for choosing an outfit!
- Style “rules” – somewhere in our experiences we’ve been led to believe there are hard-and-fast style rules we’re supposed to follow. We may not be clear on those rules so we avoid wearing anything “disruptive” to our habitual outfits. Truth is, there have never been fewer rules! Gone are the 50s and 60s where women were required to wear hats and gloves, or couldn’t wear pants to work. Wear white after Labour Day? Yes, please. While there are some guidelines to help you pull outfits together, self-confidence goes a long way to making an outfit work. Read my post on how to pull together an outfit (click here)
- Accessories – some women wear too few, some wear too many. How’s a girl to know? It starts with having a sense of your personal style. If you are athletic or natural, you probably wear minimal accessories and it works for you. Women who have a dramatic style favour statement necklaces, scarves and chunky jewelry. Today’s trends though do allow for more layering of necklaces or bracelets. The trick is to choose ONE focal point – necklaces or bracelets or rings… don’t have your accessories compete with each other.
Small changes can make a big difference and open a world of possibilities right within your own closet.