Clothing with a purpose

As we know, stores and merchandise go pink in October in support of breast cancer. From blenders to football gear, if it exists, it’s likely available in pink this Lands End scarf editmonth.

One company, Land’s End, is partnering with a US based organization, breastcancer.org, to donate a portion of pink embroidery proceeds to support breast cancer research. This scarf, right, is one of the company’s CashTouch Plaid Scarf, new for fall, and monogrammed with my initials in pink. At only $33.95, it makes a perfect gift – and I have to say, the fabric is incredibly soft and luxurious.

Land’s End has done more to help combat cancer. For example, it offers a selection of swim tees that work to protect against harmful UV rays, a contributing factor in skin cancer; a product that has been endorsed by the Skin Cancer Foundation in the US. The swim tees area meant to be worn while swimming and also provide coverage for women who have endured a mastectomy or other surgery.

This kind of care and concern – for a range of women who battle cancer – means that your purchases have greater meaning beyond the acquisition of a new garment. These days, corporate social responsibility is sought after by many today who look for more from their apparel than just a label.

If you’re looking for something, check out Land’s End to see the quality clothing with purpose. You can shop online: the company ships to Canada and the site has pricing in Canadian dollars. http://www.landsend.com

NOTE: Land’s End provided the scarf to me as a gift.

DKNY celebrates fashion

DKNY models editDozens of fashionistas celebrated the grand opening of DKNY at West Edmonton Mall October 16th. The event was hosted by local fashion celebs Caroline Gault (Alberta Editor, Fashion magazine) and Janis Galloway (Fashion stylist, dressmedearly.com).

The grand opening showcased the fantastic fall fashions now in store. Models (right) elegantly demonstrated the ease and style of this season’s collection. Models were styled by Janis Galloway.

Guests were treated to a special invitation-only discount for the evening, while sipping wine and enjoying appetizers.

I spoke with Vince Chung, DKNY’s managing director for western Canada, who told me that DKNY’s party attire will be arriving in store in the next few weeks – just in time for charity and Christmas galas. In the meantime, check out the cosy sweaters, luxurious silk blouses, decadent outerwear and gorgeous handbags! You won’t be disappointed.

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