Apples and Pears

Everyone loves fruit, except as a body type. Two common figure issues for women are carrying weight around the mid-section (apple) or in the hips and thighs (pear). We spend hours trying to camouflage these areas, often by wearing loose, drapey, oversized clothes in the misguided theory that these items will hide any issues.

The problem is that what we think is the answer is actually creating a bigger problem.



Those with tummies tend to wear loose, flowing tops and dresses. However, these garment shapes actually make the problem worse by adding extra fabric and volume to an area we’re trying to minimize.

Create a waist line by wearing a blazer or cardigan buttoned below the bust. Wear a wrap (or faux wrap) top or dress to create diagonal lines that help to minimize shapes. Similarly, diagonal patterns and geometrics can minimize shapes. Wear fabrics with stretch and choose heavier weights to help tighten your shape. Add an a-line or flared skirt to balance, giving the impression of width at knee-length and minimizing your waist. Diagonal lines, empire waists and wrap styles are Apples’ best friends.



Carrying extra weight in the hip and thigh area can create fit issues for many women, especially if they have a much smaller waist. Jeans and pants can gap at the waistband. The answer is tailoring – have the waistbands taken in to create a better fit. Darts will remove excess fabric and streamline your look.

Pears probably avoid pencil or straight skirts, but really should give them a try, especially is the skirt falls straight from the hip. Look for fabrics with stretch and choose darker colours which can help minimize hips and thighs. Pears should avoid pants, skirts and dresses that are gathered or pleated at the waist, because this adds volume to the hip and thigh area. ‘Smooth, flat, sleek’ are key words for Pears.

Camouflaging figure issues doesn’t mean draping a big tent over yourself. These few tips should help you feel more confident as you step out into the world.

Have fun!



Girls’ Day Out

Girls' Day OutLet’s go shopping!

Style on Purpose is now offering Shopping Tours, starting with an October 4 excursion to Calgary’s Chinook Centre, which is home to many luxury labels and, as of September 19th, will house Canada’s first Nordstrom store.

The idea is to offer a fun ‘Girls’ Day Out’ experience, taking away the stress of driving to Calgary and provide a great experience both on board and at the Centre.

Girls’ Day Out includes luxury coach transportation from central Edmonton directly to Chinook Centre in Calgary. On board, guests will enjoy light refreshments and an exclusive personal style workshop, including body type assessments, styling tips and chic ways to coordinate outfits. Guests will receive exclusive swag, too. The return trip and shopping tour, which is completed all in the same day, is just $190, plus GST.

Here are the detals:

  • Luxury limo bus departs central Edmonton at 8:30 am., Expected arrival at Chinook Centre is noon.
  • All guests must be back at the limo bus by 4:00 pm for the return trip to Edmonton. Expected return to central Edmonton is 7:30 pm.
  • Includes: light morning refreshments on board the limo bus, Style on Purpose shopping bag and exclusive swag, including a Style on Purpose coffee mug, personal style workshop enroute to Calgary (workshop retail value $149 per person)
  • Additional services are available, too, including: personal shopping and style consultations, at $30 per hour, and Colour Season Swatch wallet, at $40 each

A comparable trip to Calgary, if someone arranged it themselves, is about $180 in a combination of bus fare and taxi charges from downtown Calgary to Chinook Centre and back. Here we’re offering a fun experience for groups of friends or family to enjoy a mini-vacation – and some great shopping, too.

Future trips are planned for November and December to take advantage of Christmas shopping sales.

Here’s the key: only 22 tickets are available, so book today by clicking HERE. More details are in the tab above called Girls’ Day Out Shopping Tours and More.

What could be more fun! I hope to see you on October 4.


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