I recently came upon The Bias Cut an online store based in the UK that features stylish fashion for mature women that’s neither frumpy nor mumsy.
The accessibly-priced clothes are cut to fit a woman’s body and range in sizes from UK 8-16 (US 2-12) in most pieces, although some go to UK 22 (US 16). The site’s founder is on a mission to offer a greater size range and is working with brands to encourage them to be more inclusive.
What I love about the Bias Cut is its mission to ensure that ageism is addressed by designers and shops.
The Bias Cut sells these buttons as part of a movement against ageism
From tokenism in campaigns, to patronising and offensive language, to frumpy and dreary styles, the Fashion Industry refuses to fully acknowledge the damaging and insulting message it perpetuates.
So it’s time to come together and take a stance. Once and for all.
–The Bias Cut website
So what about the fashion?
I ordered a lovely bronze knit top to see the quality and fit, and was not disappointed. The fabric and finishing is high quality and the price-points are accessible. And, yes, they do ship internationally. All clothing on the site is modelled by “real women” (not professional models).
Narelle dress £158
Martina Tunic dress on sale for £42
Street style works for her and looks great. It’s just not for everyone
I don’t know about you, but I’m not a fan of the street style trend. It works for a comparatively small demographic, yet is pervasive. Isn’t its 15 minutes of fame up yet?!
Ripped jeans, graphic t-shirts, ballcaps… fine for a weekend hanging out but not for virtually any other activity. And yet, designers and retailers are obsessed with this look.
I’m not saying that street style has to disappear altogether; I’m just looking for some range and new ideas.
Some designers have decided that over-the-top is the answer, but again, who’s going to wear this? In Burberry’s spring show, for example, there is nothing wearable about sloppy layers or mashup of multiple prints and colours.
Burberry SS 18 Who’s wearing this?
No, this is not a photo from TLC’s What Not to Wear, although someone wearing this might certainly be nominated for a makeover. I’m not trying to pick on Burberry (I’m actually a fan, normally) but these oversized, shapeless looks are not for everyone.
It seems to me that talented designers can find a way to interpret looks for all ages and body types if they want to – we just need to see them.