Thumbing through the March issue of Marie Claire magazine (hey, I’m a little behind in my reading!) I came across the “Editor’s Note” column – the regular musings of editor Anne Fulenwider. At the bottom, she invited readers to give her feedback on Marie Claire.
So I did.
Now, I don’t really expect to hear back from her or her staff. But I wanted to at least send the message about the needs of mature women.
Marie Claire is a great magazine, and I love it because it has a super range of departments (Marie Claire @work, Marie Claire @play, 101 ideas and more). The magazine also includes a regular column by Nicolette Mason called, “Big Girl in a Skinny World.”
Although I am not plus-sized, I do feel an affinity for these women. You see, mature women, just like plus-sized women, are routinely ignored by the fashion industry. We are the outsiders – the ones who don’t fit the 22-year old, size 0 mold. Yet, we are the majority.
There are more baby boomers (still) in the population than any other age co-hort – Gen X, Gen Y, Millenial.
Ah, but it seems – according to the fashion industry – that we’re past our best before date.
So, I’ve asked Marie Claire to consider adding a column to their magazine to address the needs of mature women, aged 45+. After all, we’re way more likely to actually afford the clothes, bags, shoes and accessories that decorate the pages of the magazine.
We’ll see what happens.