Some people may think that this is a corporate reaction to politics, but in reality, it’s a business decision about a line that women are no longer buying.
When we are angry with a store or restaurant, we’re advised to “vote with our feet,” to make the owners sit up and take notice. We’ve seen boycotts happen before, but they’ve tended to be comparatively short-lived.
In the case of Ivanka Trump’s clothing, I believe consumers are expressing their displeasure with her father’s policies and voting with their feet. They are turning away from her brand as the political situation in the US gets more complicated by the day.
This leaves retailers no choice but to stop stocking a line that doesn’t sell. The retailers themselves have said their decisions are not political statements by the companies, but rather just a case of good business – you stock items people want, and remove those they don’t. It’s just that simple.
This phenomenon is what I’m dubbing ‘trickle down political ramifications’ and may have the potential to affect all of the Trump businesses in some form or another. It will be interesting to see.
What about you? Have you stopped buying the Ivanka Trump brand?