Confidence is always in style

christianlouboutin-militante-3151010_bk01_1_1200x1200_1434712192

What gives women confidence? Power suit? Stilettos…perhaps with a red sole? A statement handbag?

Nope.

Turns out, women are most confident when they wear beautiful intimates. Bras, panties, teddies, all manner of underpinnings.

bralettes Sears-23738

Bralettes available at sears.ca

A new survey conducted by Sears Canada and Maru/Matchbox shows that more than 80 per cent of Canadian women feel that wearing a beautiful bra and panty set plays an important role in helping them feel confident and sexy.

The survey not only delved into the surprising impact our undergarments have on our self-esteem but also explored buying patterns of these bare necessities.

65% of Canadian women feel most confident in a classic black intimate set

48% of Canadian women aged 18-34 have purchased ‘unmentionables’ for a special event (i.e. Valentine’s Day, first date, birthday, vacation, or anniversary)

54% of millennials love lace, saying it is their favourite feature of undies

Black - Mesh - Thong - $5.99

Black mesh thong, $5.99

More than 1 in 3 Canadian women have a “favourite” pair of undies they reserve for special occasions

What’s your go-to confidence-booster? (Or, should I say ‘bustier?”)

Visit sears.ca to see the latest in lingerie.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s