I recently came upon The Bias Cut an online store based in the UK that features stylish fashion for mature women that’s neither frumpy nor mumsy.
The accessibly-priced clothes are cut to fit a woman’s body and range in sizes from UK 8-16 (US 2-12) in most pieces, although some go to UK 22 (US 16). The site’s founder is on a mission to offer a greater size range and is working with brands to encourage them to be more inclusive.
What I love about the Bias Cut is its mission to ensure that ageism is addressed by designers and shops.
From tokenism in campaigns, to patronising and offensive language, to frumpy and dreary styles, the Fashion Industry refuses to fully acknowledge the damaging and insulting message it perpetuates.
So it’s time to come together and take a stance. Once and for all.
–The Bias Cut website
So what about the fashion?
I ordered a lovely bronze knit top to see the quality and fit, and was not disappointed. The fabric and finishing is high quality and the price-points are accessible. And, yes, they do ship internationally. All clothing on the site is modelled by “real women” (not professional models).