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Confidence is always in style

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What gives women confidence? Power suit? Stilettos…perhaps with a red sole? A statement handbag?

Nope.

Turns out, women are most confident when they wear beautiful intimates. Bras, panties, teddies, all manner of underpinnings.

bralettes Sears-23738

Bralettes available at sears.ca

A new survey conducted by Sears Canada and Maru/Matchbox shows that more than 80 per cent of Canadian women feel that wearing a beautiful bra and panty set plays an important role in helping them feel confident and sexy.

The survey not only delved into the surprising impact our undergarments have on our self-esteem but also explored buying patterns of these bare necessities.

65% of Canadian women feel most confident in a classic black intimate set

48% of Canadian women aged 18-34 have purchased ‘unmentionables’ for a special event (i.e. Valentine’s Day, first date, birthday, vacation, or anniversary)

54% of millennials love lace, saying it is their favourite feature of undies

Black - Mesh - Thong - $5.99

Black mesh thong, $5.99

More than 1 in 3 Canadian women have a “favourite” pair of undies they reserve for special occasions

What’s your go-to confidence-booster? (Or, should I say ‘bustier?”)

Visit sears.ca to see the latest in lingerie.

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Bras. Ugh.

Ladies, can we talk? About bras?

Every day, females over the age of about 12 struggle into uncomfortable contraptions made from fabric, elastic, foam and wires. Through the course of the day, the straps dig into shoulders (when they’re not falling down), the wires poke, the band constricts. And, if you’re like most women, lumps and bumps pop out all over your back, like you’ve sprouted back boobs.

We tug, nudge, fix, adjust. What a way to spend your waking hours!

Good news, ladies. All this changed, when I recently found the Soma ‘Vanishing Back’ bra. Not only is it – hands down – the most comfortable bra I’ve ever owned, Soma has solved the lump-and-bump problem. Take a look at its clever design:

soma vanishing back back         Soma Vanishing Back front

Notice the wide band that gently hugs and smoothes your back. See how the straps are closer together, thereby keeping them in place (and not falling halfway down your arms). The soft fabric is gentle next to the skin. *angels sing* It’s a miracle!

The Vanishing Back bra comes in both back and front close, although front close ensures the back is super sleek.

This is revolutionary, so please think about giving it a try. You won’t be disappointed.

NOTE: I have not received any compensation or consideration for this post. I’m just a fan.