What gives women confidence? Power suit? Stilettos…perhaps with a red sole? A statement handbag?
Turns out, women are most confident when they wear beautiful intimates. Bras, panties, teddies, all manner of underpinnings.
A new survey conducted by Sears Canada and Maru/Matchbox shows that more than 80 per cent of Canadian women feel that wearing a beautiful bra and panty set plays an important role in helping them feel confident and sexy.
The survey not only delved into the surprising impact our undergarments have on our self-esteem but also explored buying patterns of these bare necessities.
65% of Canadian women feel most confident in a classic black intimate set
48% of Canadian women aged 18-34 have purchased ‘unmentionables’ for a special event (i.e. Valentine’s Day, first date, birthday, vacation, or anniversary)
54% of millennials love lace, saying it is their favourite feature of undies
More than 1 in 3 Canadian women have a “favourite” pair of undies they reserve for special occasions
What’s your go-to confidence-booster? (Or, should I say ‘bustier?”)
Visit sears.ca to see the latest in lingerie.