By now you’ve heard that several stores, including my fave Nordstrom, have stopped offering Ivanka Trump’s clothing line.
Some people may think that this is a corporate reaction to politics, but in reality, it’s a business decision about a line that women are no longer buying.
When we are angry with a store or restaurant, we’re advised to “vote with our feet,” to make the owners sit up and take notice. We’ve seen boycotts happen before, but they’ve tended to be comparatively short-lived.
In the case of Ivanka Trump’s clothing, I believe consumers are expressing their displeasure with her father’s policies and voting with their feet. They are turning away from her brand as the political situation in the US gets more complicated by the day.
This leaves retailers no choice but to stop stocking a line that doesn’t sell. The retailers themselves have said their decisions are not political statements by the companies, but rather just a case of good business – you stock items people want, and remove those they don’t. It’s just that simple.
This phenomenon is what I’m dubbing ‘trickle down political ramifications’ and may have the potential to affect all of the Trump businesses in some form or another. It will be interesting to see.
What about you? Have you stopped buying the Ivanka Trump brand?
One of the trends making a comeback this fall is rocker chic or punk. Can the mature woman wear this?
Let’s take a look at the trend as interpreted by Hudson’s Bay
Clearly, this collection is for younger women. But what can the mature woman take from this?
- Plaid – wear it as an accessory, blouse or shoes.
- Leather – wear one of the new moto jackets with denim or black skinny pants. Most mature women cannot pull off leather skirts or trousers anymore.
- Metal – look for studs on shoes, handbags or jewellry. Choose one item with this trim.
What should the mature woman avoid in this look?
- Graphic tees
- High top sneakers
- Safety pins or safety pin jewellry.
- Gothic jewellry
- Mini skirts and dresses
While younger girls can pull several pieces together for a look, the mature women is advised to incorporate one element into her look. Find pieces that fit your lifestyle and comfort level. No matter how you participate in the seasonal trends, your look should still be you.
Check out my Style on Purpose Image Consulting workshops – click on the link above for more details.